EMAIL MARKETING, IT’S MEANING & SCIENTIFIC APPROACHES

Email Marketing, IT’S meaning & Scientific Approaches

Email marketing is a direct marketing channel that allows companies to share new products, sales and updates with clients on their contact list. Its high return on investment makes it a critical component of the overall strategy of most businesses.

Modern email marketing has moved away from one-size-fits-all bulk mailings to consent, segmentation and customization.

This can seem long, but marketing automation handles most of the heavy tasks for you. Over the long term, a well-designed e-mail marketing strategy not only boosts sales, but helps build a community around your brand.

Types of marketing emails

Promotional emails

Promotional emails include a clear call to action — CTA, to make a long story short. CTA is the specific action you want the reader to take, whether by visiting a page on your website or using a voucher to make a purchase.

The pace of your company's sales and marketing typically determines how frequently you send this type of marketing email.  At crucial times like Black Friday, you can send multiple promotional emails within the same 24-hour period. During the slower periods of the marketing calendar, there can be a couple of weeks between your promotional campaigns.

Informational emails

Newsletters: A newsletter, as its name implies, shares news about your company. Consider, new milestones have been achieved, new product capabilities or valuable content, such as case studies. Sent regularly - weekly, bi-monthly, monthly - newsletters help keep contact points consistent with your email followers. But did you know that newsletters should not focus solely on news? As email specialist Ann Handley says, concentrate on the letter aspect. Imagine you're writing an individual letter to your followers about something they're interested in.

Simply put, a newsletter is an opportunity to share ideas, thoughts and advice, regardless of what brings the most significant value to your audience.

Announcements: E-mail is the ideal way to inform customers about company announcements, new product versions, service modifications, etc.

More often than not, email is the channel of choice when it comes to important messages. In case of problems with your website, shipping delays or system or software failure, updating your contacts via email is the best way to maintain communication. It is safe, instantaneous, and may match the formal tone of even the most important ads.

Re-engagement emails

Another important type of marketing e-mail is the engagement e-mail. As the name implies, re-engagement emails are used to reconnect with customers or subscribers who have not been active in the recent past.

We, the JILT Pvt. Ltd. has a team of highly qualified translators who will quickly and accurately translate and get attested, if required, for all languages, like English, Urdu, Arabic, Spanish, German, Persian, French, Japanese, Italian, Korean, Russian and all Indians, local and state Languages. Our professional proofreaders will make sure that the translation is perfect and that the document is appropriately formatted. We also extend our services to customers by sending them finalized documents by courier services to their addresses.